Your website,powered by AI.
Chat, smart search, intelligent lead capture, personalisation. Practical AI that helps your visitors get what they need and helps you capture more business.
Six ways AI can work on your website
None of this is hypothetical. These are practical, buildable features, each one designed to save time, capture more leads, or help your visitors get what they need faster.
Conversational AI
An AI assistant that answers questions about your business, qualifies leads, and captures enquiries around the clock. No extra staff needed.
A dental practice handles 40% of initial enquiries automatically after hours.
Smart Search
Natural language search that understands intent, not just keywords. Visitors find products, services, or answers with the words they'd actually use.
"affordable sofa for small flat" surfaces the right result immediately.
Intelligent Lead Capture
AI-powered forms that adapt to user responses, ask smart follow-up questions, and hand you a fully structured brief instead of a blank enquiry.
A consultancy doubles its qualified lead rate without changing traffic volume.
Content Assist
Help your team draft replies, product descriptions, case studies, or summaries faster. Built directly into your CMS so it fits how you already work.
A property agent drafts listing copy in seconds from a handful of bullet points.
Personalisation
Show different content, CTAs, or case studies based on where a visitor came from, what industry they're in, or what they've already looked at.
A returning visitor from manufacturing sees relevant case studies, not generic copy.
Custom AI Tools
Bespoke interactive tools (cost estimators, compatibility advisors, product pricers) that give visitors something genuinely useful while capturing a lead.
A builder's website includes an instant project estimator that converts at 3x a standard form.
Who benefits most
AI on a website isn't one-size-fits-all. Here's how different types of businesses are using it to connect with their customers.
Answer client questions before they even call
Solicitors, accountants, consultancies: AI handles initial FAQs, collects a structured brief before the first meeting, and qualifies enquiries by service type automatically.
- Fewer time-wasting discovery calls
- Structured briefs before every meeting
- 24/7 initial response to new enquiries
Help customers find what they actually want
Smart search that interprets natural language, product recommendations based on browsing behaviour, and AI-powered returns and support, without needing a full support team.
- Higher conversion from search
- Fewer support tickets
- Smarter upselling at checkout
Free up reception time for complex cases
AI handles FAQs about appointments, preparation, pricing, and aftercare. It collects patient details before booking and routes complex cases to the right person.
- Less time on routine phone calls
- Better-prepared patients at appointments
- Structured intake before consultations
Take enquiries and bookings round the clock
Availability, pricing, and package questions answered instantly. Bespoke event enquiries collected in a structured form. Upsells suggested based on what guests are booking for.
- Bookings captured outside business hours
- Structured event briefs without phone tag
- Relevant upsells shown at the right moment
The Project Brief tool is built with this exact approach.
Describe your project in plain English and it generates a structured brief from real services and stack options. No form-filling, no phone calls. It's a live example of intelligent lead capture built for this site.
Something similar can be built for your business: a cost estimator, compatibility checker, a booking assistant. Whatever fits how your customers think.
Why it works
- 30sto generate a full project brief
- 0sign-up or login required
- 100%based on real services and stack
Let's talk about your idea.
Whether you have a specific feature in mind or just want to know what AI could do for your site, get in touch and we'll work it out together.
Not sure where to start?
Try the Project Brief tool to describe your project and get a structured brief in seconds.